'Antique Baseball Card' Map, front

'Antique Baseball Card' Map, back

Turner Field, Atlanta Georgia

Custom Map/Keepsake for an Annual Sales Meeting

Winner of the:

-  the 2003 ISES/NACE Allie Award
   Best Print Piece

THE EVENT
Pfizer Pharmaceuticals planned to fly in 7,000 Sales Representatives to Turner Field, home of the Atlanta Braves baseball team for their annual sales meeting and to celebrate a successful year.   All types of activities were planned for the sales people including hitting balls pitched by members of the Atlanta Braves.  Video games, Discos, jazz clubs, fantastic food and fireworks were set up in various locations throughout the stadium.  Pfizer contracted with destination management and meeting firm Atlanta Arrangements to produce the week long meetings and activities including the Turner Field celebrations.

EXPECTATIONS
Pfizer Pharmaceuticals and Atlanta Arrangements felt a map was necessary to help the Sales Representative identify and locate the various activities and venues set up for their enjoyment within Turner Field.  The requested that The Electronic Pencil design and produce maps for them with a baseball theme the Representatives could save as keepsakes of their Turner Field experience.

PROJECT DESIGN
In preparation for this project, our designer Gwen Ware studied the Smithsonian Museum's collection of antique, turn of the century baseball cards. 

Gwen Ware designed the map card as a two-side printed piece 6 inches wide by 9 inches tall.  The front of the map card featured an original drawing by Gwen Ware that paid tribute to the drawing style, colors and look of early baseball cards.  The fictional rookie baseball player in the drawing wears the baseball uniform of the Atlanta Crackers, members of the Southern Association and forerunners to the Atlanta Braves.  As were many baseball card of the time, the map/baseball card we created sports a clear satin gloss coating.  An easy to read, color-coded map designed by Gwen Ware was printed on the reverse side of the card.

EVENT DELIVERABLES
The Electronic Pencil custom designed and handcrafted the following items for Pfizer Pharmaceuticals Annual Sales Meeting:

-  7,500 Baseball/Map Cards
 

MORE AWARDS | 2006 Wedding | 2006 Gala Event
                                  2003 | 2002 | 2001 | 2000
                                  1999 | 1998 | 1997 | 1996

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