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'Antique Baseball Card' Map, front

'Antique Baseball Card' Map, back

Turner Field, Atlanta Georgia
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Custom Map/Keepsake for an
Annual Sales Meeting
Winner of the:
- the 2003 ISES/NACE Allie Award
Best Print Piece
THE EVENT
Pfizer Pharmaceuticals planned to fly in 7,000 Sales Representatives to
Turner Field, home of the Atlanta Braves baseball team for their annual
sales meeting and to celebrate a successful year. All types of
activities were planned for the sales people including hitting balls pitched by
members of the Atlanta Braves. Video games, Discos, jazz clubs, fantastic
food and fireworks were set up in various locations throughout the stadium.
Pfizer contracted with destination management and meeting firm
Atlanta Arrangements to produce the week long meetings and activities
including the Turner Field celebrations.
EXPECTATIONS
Pfizer Pharmaceuticals and Atlanta Arrangements felt a map was necessary to help
the Sales Representative identify and locate the various activities and venues
set up for their enjoyment within
Turner
Field. The requested that The Electronic Pencil design and produce
maps for them with a baseball theme the Representatives could save as keepsakes
of their Turner Field experience.
PROJECT DESIGN
In preparation for this project, our designer Gwen Ware studied the Smithsonian
Museum's collection of antique, turn of the century baseball cards.
Gwen Ware designed the map card as a two-side printed piece 6 inches wide by
9 inches tall. The front of the map card featured an original drawing by
Gwen Ware that paid tribute to the drawing style, colors and look of early
baseball cards. The fictional rookie baseball player in the drawing wears
the baseball uniform of the
Atlanta Crackers, members of the Southern Association and forerunners to the
Atlanta Braves. As were many baseball card of the time, the map/baseball
card we created sports a clear satin gloss coating. An easy to read,
color-coded map designed by Gwen Ware was printed on the reverse side of the
card.
EVENT DELIVERABLES
The Electronic Pencil custom designed and handcrafted the following items for
Pfizer Pharmaceuticals Annual Sales Meeting:
- 7,500 Baseball/Map Cards
MORE AWARDS
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2006 Wedding |
2006 Gala Event
2003 |
2002 |
2001 |
2000
1999 |
1998 |
1997 |
1996
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